Get emergency foodOur Ambassadors
Our Ambassadors, including Mark and Roxanne Hoyle; Levi Roots; Glenn Tilbrook and Jools Holland, help us raise the profile of our mission and encourage the public to get involved through campaigning, donating and volunteering.
At Trussell, we are driven by the belief that, together, we can create a society where everyone can afford the essentials and food banks are no longer needed. Our Ambassadors are instrumental in turning our vision into reality.
Why we work with Ambassadors
Our Ambassadors are passionate advocates for change. They embody our values, representing a diverse group of influential individuals, including some well-known public figures, committed to playing a crucial role in our vision to end the need for food banks in the UK.
It’s heartbreaking to think that so many parents are being forced into the situation of not eating to ensure their children have food on their plate. Trussell has been a beacon of hope to millions, but this crisis is not something charity alone can solve. The government must guarantee that everyone has access to life’s essentials.
Mark and Roxanne Hoyle
Mark and Rox are the online family entertainment personalities and comedy duo behind LadBaby and LadBabyMum. The couple became Trussell’s Founding Ambassadors in May 2022, having raising funds and awareness of our work for many years, including five consecutive Christmas #1 charity singles.
Glenn Tilbrook
Musician, songwriter and co-founder of the iconic rock band, Squeeze, whose hits have spanned over 50 years. Glenn became a Trussell Ambassador in November 2023 and regularly supports the charity and our community of food banks on Squeeze and solo tours across the UK, raising vital food, funds and awareness.
AJ Odudu
AJ is a TV presenter best known for hosting Celebrity Big Brother and a memorable run on Strictly Come Dancing. She is a big supporter of her hometown food bank in Blackburn, and became an Ambassador in September 2024.
Jools Holland OBE DL
Composer, pianist, band leader and broadcaster, it is his passion for music that has made him one of the most recognisable names in the industry. Jools regularly supports Trussell, most notably raising funds and awareness on his UK tours. Jools became an Ambassador in November 2024.
Jed Mercurio OBE
Acclaimed TV writer best known for his gripping BBC police series, Line of Duty. Jed, who became an Ambassador in November 2024, often lends his voice to Trussell’s campaigning, including support of the Guarantee our Essentials campaign.
Levi Roots
Businessman and entrepreneur best known for his iconic Reggae Reggae Sauce. Levi has supported Trussell for many years, sharing his own experience of hardship, and became an Ambassador in November 2024.
Food banks still feel like a relatively new phenomenon... They are a reflection of economic circumstance, but also economic policies in the UK. Trussell does hugely important work to support people facing hunger and hardship, and I’m absolutely honoured to be supporting them.